Amazon Podcast: Why Most Founders Get Design Wrong

What if design isn’t the finishing touch on your business but the foundation?

Sally Chung thinks most founders have it backwards. They obsess over logos, colors, and aesthetics, while skipping the deeper work that actually determines whether a product succeeds: understanding the user.

In this episode of This Is Small Business, Sally the founder of Designpreneurs & Co. and professor at Parsons School of Design, breaks down why design thinking isn’t about making things look good. It’s about validating your idea and building something people genuinely want. From quitting corporate to launch her own startup to teaching entrepreneurs how to de-risk their ideas, Sally shares how design thinking helps you move faster without wasting time or money.

If you’re building a brand, chasing product-market fit, or trying to grow smarter — this conversation might save you from your most expensive mistake.

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In this episode of This Is Small Business, Sally Chung, Founder of Designpreneurs & Co. and Professor at Parsons, explains how strategic product design helps founders validate ideas, find product-market fit, and avoid costly mistakes.

Interviewed by: Andrea Marquez, Host, Amazon’s This is Small Business